Global Mobile Advertising Market Report & Forecast 2018-2023 Global Mobile Advertising Market Report & Forecast | Page 2

Summary
With increasing consumers’ spending on media and entertainment,
companies and service providers are increasing their investment in
advertising their
product and services through popular media platforms.
In recent years, a
robust increase in the number of mobile devices as
well as the hours spent by consumers on their smartphones and tablets have
rendered mobile devices as a fastest growing platform for advertising.
“Global Mobile Advertising Market Report & Forecast 2018-2023”, the
global mobile advertising market
reached a value of more than US$ 145
Billion in 2017, exhibiting an
exponential CAGR of around 45%
during 2010-2017.
The tremendous growth is accredited to a number of factors. Rapid
advancements in mobile technology has brought many features at the
disposal of consumers, such as gaming, e-mailing, social networking,
banking and other value added services which allow advertisers to gain better
insights into consumer behavior and their buying patterns. As a result,
www.bharatbook.com
advertisers get an unmatched access to their target audience.