Global Market Research Company US India White Putty Market, Forecast and Opportuniti | Page 12

INDUSTRY BRIEF
According to TechSci Research report, “India White Putty Market By Type, By Surface of Application, By Purity, By Pack Size, By End Use, Competition, Forecast &
Opportunities, 2025”, India white putty market is projected to grow at a steady CAGR of 11% during the forecast period owing to the increasing construction activities across the
country, especially in the residential sector. Moreover, the initiatives taken by the government like ‘Housing For All’ and ‘Smart City Mission’ are accelerating the growth of the
construction sector, which is eventually augmenting demand for white putty market. Additionally, the use of white putty by paints industries is further driving the market.
India white putty market is segmented based on type, surface of application, purity, pack size, end use, region and company. Based on type, the market is bifurcated into
cement-based and acrylic-based, of which cement-based white putty dominates the market due to its high demand in concrete-based constructions and lower cost. Nevertheless,
growth in demand for acrylic based putty to provide butter smooth finishing is also boosting white putty market in India. On the basis of surface of application, the market is
divided into interior and exterior. The interior segment dominates the market since it is more practical to invest in higher quality of paint rather than application of white putty on
exterior walls. Based on pack size, the market can be fragmented into up to 5Kg, 20Kg, 30Kg and 40Kg & Above. The 40Kg and 20Kg segments are likely to hold the significant
market share since white putty is mostly used in huge construction infrastructure projects. Based on end use, the market can be categorized into residential, commercial,
industrial and infrastructure. The residential segment dominates the market owing to the use of white putty prior to painting, since it enhances shine and durability of the paint.
UltraTech Cement Ltd. is the largest producer of white putty in India with a production capacity of 0.56 MTPA. Other major white putty players operating in the country include
J.K. Cement Limited, Asian Paints Limited, AkzoNobel India Ltd., Kansai Nerolac Paints Limited, Berger Paints India Limited, Sika India Pvt. Ltd., Walplast Products Pvt. Ltd.,
Sakarni Plastic (India) Private Limited, Surya Wall care chem Pvt. Ltd., and others. Some other players include JK Lakshmi Cement Ltd., Jay Chemicals Industries Ltd., HIL
Limited, Trimurti Wall Putty, Prime Wall Putty, Velvet Paints, Unichem Industries, Prestige Coating Limited, Simco Paints, Durga Bond Chem Pvt. Ltd., among others.
“India white putty market is witnessing consistent growth, owing to increasing demand for eco-friendly and cost-effective construction products across the country. The use of
white putty in the residential segment has the potential to provide lucrative opportunities for the white putty market in India during the forecast period.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management consulting firm.
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