Global Market Research Company US India Two-Wheeler Helmet Market Forecast and Oppor | Page 9

Industry Brief
25% Helmets in India Were Sold Based on Retailers Recommendations in
2016
According to TechSci Research report, “India Helmet Market By Product Type, By Distribution Channel,
Competition Forecast & Opportunities, 2012-2022”, India two-wheeler helmet market is projected to grow at a
CAGR of around 25% during 2017 - 2022. Expanding two-wheeler user base, rising awareness among consumers
about road safety, coupled with helmet use being made mandatory for two-wheeler riders in various cities across the
country are few of the major factors boosting helmet sales in India over the last few years. Moreover, with a variety
of helmet models to choose from, ranging from the most basic versions to the ones with advanced safety features, is
further boosting growth of two-wheeler helmet market in India
On the basis of type, India two-wheeler helmet market is segmented into, full face, half face, open face,
modular, and motocross. In 2016, full face helmet segment dominated the country’s two-wheeler helmet
market, predominantly on account of safety aspect associated with it. It provides full coverage of the head
with a protective section in the front for chin safety. Increasing per capita income and rising preference
towards two-wheeler use are anticipated to boost demand for two-wheeler helmet in India during the
forecast period. Multi-brand store is the most popular channel for the sales of helmets, followed by
showrooms/ specialty stores and supermarkets/ hypermarkets.
“Unorganized sector captures a large market share in India two-wheeler helmet market. However, due to
inferior product quality offered by the unorganized players and increasing consumer awareness about road
safety, a growing number of users are choosing organized players as their preferred choice. In addition to
enhanced safety and better product quality, various other benefits such as warranty, discounts, etc. are
attracting consumer towards organized players.” said Mr. Mahesh Bendre, Vice President with TechSci
Research, a research based global management consulting firm.
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