Global Market Research Company US India Skin Care Market forecast 2023 | Page 3

Report Description
According to TechSci Research report, “India Skin Care Market By Product Type, By
Origin, By Distribution Channel), By State, Competition, Forecast & Opportuni ties,
2023”, India skin care market is projected to reach $ 2.7 billion by 2023 on account of rising
awareness about skin care products among people and growing demand for such products
among youth. Moreover, increasing working women population along with rapid
urbanization and rising disposable income is augmenting demand for skin care products
across India. Additionally, new product launches coupled with brands extensions by skin
care companies and expanding direct distributor and retailer reach is anticipated to fuel
growth in the market over the coming years. Hindustan Unilever Limited, The Himalaya
Drug Company, Emami Limited, Johnson & Johnson (India) Ltd, Oriflame India Private
Limited, Nivea India Pvt. Ltd., Amway India Enterprises Private Limited, Procter & Gamble
Home Products Private Limited, and Lotus Herbals Limited are some of the leading players
operating in India skin care market.
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“Rising penetration of international players in India skin care market along with emergence
of online brands such as Nykaa and Purplle is expected to positively influence the
market. Moreover, skin care manufacturers are adopting aggressive marketing strategies
and digital media to create awareness among people about such products, thereby
resulting in increased visibility of skin care products. Additionally, rising focus of companies
on expanding their direct distribution network and increasing presence in rural areas is
further expected to fuel growth in India skin care market over the coming years. ” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.”