Global Market Research Company US India Ready-to-Eat Food Market Forecast & Opportun | Page 6

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India ready-to-eat food market.
The team has analyzed the outlook of the major segments of this market, while considering the major influencing
factors, such as rising urbanization and growing trend of dual household income, changing lifestyles along with surging
demand for packaged food products and growing need for convenience due to growing population of working women,
etc. The study includes market forecasting, which would enable our clients to take better decisions while planning their
strategy to achieve sustainability in India ready-to-eat food market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information
collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders,
such as real chocolate manufacturers, distributors, etc.
The team interviewed more than 15 manufacturers/suppliers, 45 distributors/dealers/retailers and 10 industry
experts in India ready-to-eat food market to obtain the overall market size during 2013-2023, which was validated
by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at
the market size data for 2013-2023.
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Respondents were asked about the current and future market growth rates, market shares by segment and by
region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares
generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated
across various segments were further triangulated from other stakeholders depending upon the type of ready-to-eat
food.
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