Global Market Research Company US India Poultry & Hatchery Market Forecast & Opportu | Page 6

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India poultry and hatchery market. The team has analyzed the
outlook of various segments of this market, while considering the major influencing factors such increasing demand for animal proteins; growing
consumption of non-vegetarian products in urban centers, Growth of Tourism and HoReCa sector, etc.., and projected positive growth during the next
5 years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve
sustainability in India poultry and hatchery market.
Methodology Followed for Calculation of Market Size:
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Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as poultry and hatchery companies, channel partners,
industry experts, and other industry participants.
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The team interviewed more than 10 poultry and hatchery companies, 30 distributors and 10 industry experts in India poultry and hatchery market
to obtain the overall market size from 2014-2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the
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market size was averaged out, to arrive at the market size data.
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