Global Market Research Company US India Personal Grooming Market, Forecast & Opportu | Page 15

Industry Brief
According to a TechSci Research report, “India Personal Grooming Market By Product Type, By End User, By
Distribution Channel, Competition, Forecast & Opportunities, 2024”, India personal grooming market consist of
female grooming and male grooming, and both the market segments are projected to cross $ 620 million and $ 1.2
billion by 2024, respectively. The growth of personal grooming products market in India is propelled by factors such
as growing penetration of various international brands, rapid urbanization and growing consumer demand for more
convenient and professional grooming products. Moreover, rising aspirations of Indian youth towards maintaining a
youthful appearance and increasing advertising activities is further fuelling demand for personal grooming products
across the country. The companies are strategically focusing on attracting youth population by launching new
innovative designs and user-friendly products, as millennials are more attracted towards such products.
Furthermore, rising demand for professional products like hair curlers and hair straighteners has been witnessed in
India owing to upcoming middle class with rising disposable income and youth population beyond 16 years who are
highly influenced by aggressive marketing strategies and digital media. These factors are anticipated to fuel growth
in India personal grooming market in the coming years as well .
In terms of regions, West India dominated both female and male grooming market in 2018 and the region is
anticipated to generate significant demand for male and female grooming products during forecast period as well,
owing to increasing marketing activities and rising per capita expenditure by the companies in the region. India
female grooming products market can be broadly categorized into hair dryers, straighteners, curlers, trimmers &
shavers. Whereas male grooming consists of shavers and trimmers. Hair dryers category dominates the market on
account of factors such as availability of variety of options, rising working women population and highly engaged
young generation who do not get time to maintain their beauty routine are the target customers for hair dryers
“Increasing adoption of attractive marketing and distribution strategies by various personal grooming companies is
likely to positively influence India personal grooming market. Rising demand for products that are more affordable,
continuous product innovation and diversification by leading players in different segments of personal grooming is
further fuelling growth in India personal grooming market. Moreover, emergence of online shopping platforms like
Amazon, Flipkart, Nykaa and Purplle, which offer better discounts, enhanced convenience and multiple payment
modes coupled with expanding internet user base would further steer growth in India personal grooming market
during forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
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