Global Market Research Company US India Perfumes and Deodorants Market Forecast & Op | Page 7

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India perfumes and deodorant
market. The team has analyzed the outlook of various segments of this market, while considering the major influencing
factors such as growing urbanization, changing lifestyles and increasing usage of perfumes and deodorant on a daily basis
along with surging demand for ‘no-spray’ deodorants from the young generation and the working population. The study
includes market forecasting which would enable our clients to take better decisions while planning their strategy to achieve
sustainability in India perfumes and deodorants market.
Methodology Followed for Calculation of Market Size:
•
Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as
manufacturers, dealers, retailers, etc.
•
The team interviewed more than 15 manufacturers/suppliers, 45 distributors/dealers/retailers and 10 industry experts in
India perfumes and deodorants market to obtain the overall market size during 2013-2017, which was validated by the
Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market
size data for 2013-2017.
•
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Respondents were asked about the current and future market growth rates, market shares by product type, by distribution
channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product-wise
revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares
generated across various segments were further triangulated from other stakeholders depending upon the category of
deodorants and perfumes.
Note : Exchange Rate of INR67 has been used for calculations throughout this report.
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