Global Market Research Company US India Perfumes and Deodorants Market Forecast & Op | Page 5

Product Overview
Perfumes and deodorants are primarily designed to mask the body odor caused by bacterial perspiration.
It gives a pleasant smell to a person and is assumed to showcase high social stature of person among
individuals.
Perfumes: Perfumes are
mixture
of
essential
oils/aroma compounds (15-
25%) and solvents (water
and concentrated alcohol)
used to give a pleasant
scent to a person’s body. In
our scope of study, we have
included Eau de Parfum, Eau
de Cologne, and Eau de
Toilette.
Deodorants:
Deodorants
are mixture of essential
oils/aroma compounds (10-
15%) and solvents (water
and alcohol) primarily used
to mask body odor. In our
scope of study, we have
included deodorant sprays,
roll-ons, pocket deodorants,
non-gas deodorant sprays
and deodorant sticks.
Eau de Parfum- Eau de parfum has fragrance concentration of between 15% and 20%. On an average, eau de parfum lasts
for four to five hours.
Eau de Toilette- Eau de toilette (EDT) has fragrance concentration of between 5% and 15%. EDT fragrance lasts for two to
three hours. The term eau de toilette came from the French term "faire sa toilette" which means getting ready.
Eau de Cologne- Eau de cologne, or EDC has a 2% to 4% concentration of fragrance and a high concentration of alcohol.
However, the scent only lasts for up to two hours. Originally, eau de cologne refers to a traditional recipe that use herb and
citrus notes with little anchoring with base notes.
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On the basis of sales channel, we have segmented the market into supermarket/hypermarket, specialty stores, traditional
and departmental stores, chemists/pharmacies, and online. Under specialty stores, we have included branded stores and
exclusive stores, while in traditional and departmental stores, we have included mom & pop stores, beauty and cosmetic
outlets, departmental stores and independent small grocers.
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