Global Market Research Company US India Packaged Rice Market, Forecast & Opportuniti | Page 15

Research Methodology
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Respondents were asked about the current as well as the future market along with their respective growth rates, market
shares by product type, by distribution channel, by company and by region. Removing the outlier responses, the
geometric mean of the growth estimates and product-wise revenue shares generated across various segments were
considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further
triangulated from other stakeholders depending upon the type of packaged rice .
Methodology to be Followed for Calculation of Market Shares
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Market shares by product type, by distribution channel, by price range, by pack size, by region, by states, by city and by
company were calculated based on the responses received through primary surveys with industry experts, in which
respondents were asked about the market share or revenues generated from various segments. The final shares were
calculated by taking the geometric mean of the responses gathered from KOLs, after eliminating the outliers.
Methodology to be Followed for Forecasting
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TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the
survey results in SPSS Software.
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