Global Market Research Company US India Non Electric Kitchen Appliances Market Forec | Page 10

Industry Brief
According to TechSci Research report, “India Non Electric Kitchen Appliances Market By Distribution
Channel, By Product Type, Competition, Forecast & Opportunities, 2014-2024”, India non electric kitchen
appliances market is projected to cross $ 972 million by 2024. Anticipated growth in the market would be
driven by changing lifestyle, increasing per capita disposable income, rising number of nuclear families,
expanding middle class population and growing youth population who are inclined towards products
offering enhanced convenience. Moreover, easy product availability and expanding distribution and supply
chain of manufacturers and suppliers are expected to aid the country’s non electric kitchen appliances
market during the forecast period.
Proportion of working women in the country is increasing gradually, which is contributing to growing
household income as well as leading to time shortage for women towards household activities. Also, with
rapid increase in the number of nuclear families in urban India, sharing of household work among family
members is on the decline. Consequently, the utility of non electric kitchen appliances, that help in
minimizing the effort and time required in cooking activities, is on the rise. Increasing competition among
store-based retail outlets coupled with growing amount of time spent by consumers on the internet is
resulting in rising sales through online channels; however, multi-branded stores segment is anticipated to
continue to be the dominating distribution channel for non electric kitchen appliances in India.
“Demand for non electric kitchen appliances is growing across the country, owing to increasing trend of
working women, in addition to rising influence of social media on the millennial population which persuades
them to purchase these appliances as they provide convenience and comfort. Moreover, leading non electric
kitchen appliance manufacturers are continuously diversifying their product portfolios and are offering a
wider range of products, both in terms of applications as well as price range, resulting in the accessibility and
visibility of non electric kitchen appliances in the country. Such developments are expected to positively
influence India non electric kitchen appliances market over the course of next five years.”, said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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