Global Market Research Company US India Mosquito Repellent Market Forecast and Oppor | Page 10

Industry Brief
According to a TechSci Research report, “India Mosquito Repellent Market By Type, By Distribution
Channel, By Organized Vs. Unorganized Sector, Competition, Forecast & Opportunities, 2013–2023”, India
mosquito repellent market is projected to grow from $ 670 million in 2018 to $ 899 million by 2024.
Anticipated growth in the market is led by emergence of several modern and innovative products such as
fabric roll-ons, repellent spray, repellent apparel, mosquito repellent television, mosquito repellent
phones, etc and increasing cases of vector borne diseases in the country. Moreover, the support of
government in creating awareness about mosquito repellent products is pushing demand for these
products in rural areas. For instance, in October 2016, Delhi government began a fogging drive, during
which the government fogged all roads and byroads every alternate day in order to tackle the dengue
outbreak. Moreover, National Dengue day is observed on May 16 as a reminder to the consumers to be
aware of the deadly vector-borne disease.
Godrej Consumer Products Limited, Reckitt Benckiser (India) Pvt. Ltd., S.C. Johnson Products Private
Limited, Jyothy Laboratories Limited, etc., are some of the leading players in India mosquito repellent
market. Since the boom of the organized mosquito repellent industry, only a handful of major companies
have emerged out as the leaders in the market. Entry for new players in the market is difficult as the new
entrants will have to surpass the benchmarks set by the major brands in terms of brand name, outreach
and distribution of products, quality of products and pricing of products. In terms of region, East region
dominates India mosquito repellent market due to presence of major vector-borne diseases prone areas in
this region.
“Mosquito repellent products are majorly popular in urban areas and rural areas still forms an
underpenetrated market for organized players. Manufacturers have acknowledged the situation and have
acted accordingly by spreading awareness about these products and introducing modern mosquito
repellent products at prices which are affordable for the rural population. For instance, Godrej Consumer
Products Limited introduced Good Knight Fast Cards, which cost less than USD0.1 per card. Such initiatives
by manufacturers are anticipated to aid the growth of India mosquito repellent market in the coming
years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
10