Global Market Research Company US India Digital Signage Market Forecast & Oppurtunit | Page 5

Product Overview
Digital signage refers to an electronic display, which
broadcasts
multimedia
content
such
as
images,
videos, etc., for showcasing custom-tailored content
mix such as timely news, upcoming events, product
promotions, etc., to the audience.
Major components required for installation of digital
signage
include
display
screens,
media
players,
content management software, etc., which are linked
to the media player over a network. These signage can
be mounted on walls, aisle endcaps, ceilings, etc., or
integrated into free standing displays for delivering
content to the audience.
Digital signage are more beneficial as compared to traditional signage, as they can be remotely controlled and
updated easily using software. Moreover, information displayed on digital signage can be customized and
changed easily to be delivered across different displays at once. Office buildings, department stores, medical
facilities, banks, airports, railway stations, etc., are major applications areas for the digital signage systems.
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