Global Market Research Company US India air coolers market Forecast and Opportunitie | Page 9

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India air coolers market. The
team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such
as growing environmental awareness, rising temperature, 'Make in India’ initiative by the government, etc. The study
includes market forecasting, which would enable our clients to take better decisions while planning their strategy to
achieve sustainability in India air coolers market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as
air cooler manufacturers, dealers, retailers, etc.
The team interviewed more than 14 manufacturers/suppliers, 49 distributors/dealers and 7 retailers in India air
coolers market to obtain the overall market size during 2014-2018, which was validated by the Delphi technique.
Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for
2014-2018.
Respondents were asked about the current and future market growth rates, market shares by type, by each region.
Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares
generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated
across various segments were further triangulated from other stakeholders depending upon the type of air coolers.
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