Global Market Research Company US India air coolers market Forecast and Opportunitie | Page 7

Air Coolers: An Introduction & Classification
Distribution Channel:
•
Large Format Electronics & Appliances Specialist Retailers: They include large stores which sell electronics and
appliances of multiple brands. These include stores with a selling space of over 5,000 sq. ft. Stores like Croma, Vijay Sales,
etc., come under this category.
•
Small Format Electronics & Appliances Specialist Retailers: They include relatively smaller stores which sell
electronics and appliances of multiple brands. This category also includes CEHA (Consumer Electronic and Home
Appliances) stores. These include stores which have maximum of 5 chained outlets and have a selling space of less than
5,000 sq. ft.
•
Supermarket/Hypermarkets: They include chains like Big Bazaar, Reliance Retail, More Megastore, etc. These stores
offer a product portfolio which majorly comprise grocery products along with non-grocery merchandise like electronic
products and home appliances.
•
Online Retail: Online stores like Amazon, Flipkart, etc., are included in online retail wherein, a customer can place order
online and get it delivered at his/her doorstep. The orders can be placed through websites or mobile apps. Under this
category, we have also included company captive portals for placing order, such as shop.bajajelectricals.com of Bajaj
Electricals Ltd.
•
Exclusive Brand Outlets/Company-owned Stores: They include company owned stores, such as, Usha International
Limited, Voltas Limited, etc.
•
Institutional Sales: This segment includes sales through companies to various Industries and Institutions. symphony is
the market leader in generating sales through this channel for Industrial and commercial air coolers.
•
Distributor/Suppliers/Dealers: This segment includes the sales of products through company authorized suppliers to
fulfill institutional sales.
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