Global Market Research Company US Global Lingerie Market Forecast & Opportunities, 2 | Seite 19

Industry Brief
According to TechSci Research report, “Global Lingerie Market By Product Type, By Distribution
Channel, By Region, Competition, Forecast & Opportunities, 2013 – 2024, global lingerie market is
projected to surpass $ 125 billion by 2024, on the back of growing urbanization, rising working
class population base and expanding sales channel. Moreover, aggressive marketing & promotional
strategies, growing organized retail and e-commerce sector, and increasing manufacturers’ focus
on innovative offerings are expected to positively influence the market during forecast period. L
Brands, Inc., Triumph International Spiesshofer & Braun KG Hanesbrands Inc., PVH Corp.,
Calzedonia Group, Jockey International, Inc., American Eagle Outfitters Inc., MAS Holdings, Wacoal
Holdings Corp. and Wolf Lingerie S.A. are the leading market players.
In terms of region, Asia-Pacific dominated the global lingerie market in 2017 and is expected to
maintain its leading position in coming years as well, owing to large population base, rapid
urbanization and rising disposable income in the region. Global lingerie market can be broadly
categorized into bra, knickers & panties, lounge wear, shape wear and others. The bra segment
accounts for the largest demand share, globally. Organized retail sector is rapidly growing across
the globe, which in turn is resulting in the increased availability of lingerie wear. Modern retail
outlets offer a wide range of products under one roof. Growing organized retail sector coupled with
increasing brand awareness is boosting the demand for different types of lingerie wear through e-
retail channels, globally
“Technical advancements in lingerie manufacturing, with a number of manufacturers using
luxurious, delicate fabrics and designs such as mesh and lace, is expected to drive global lingerie
market. Additionally, several manufacturers are patenting innovative technologies and claiming
benefits of their lingerie products such as cellulite reduction, weight loss and improved muscle
tone. These factors, in addition to rising demand for premium brands, increasing penetration in
rural areas and aggressive marketing & promotional strategies, are expected to positively influence
global lingerie market in coming years.”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
19
© TechSci Research