Global Market Research Company US Global Flour Market Forecast & Opportunities, 2022 | Page 14

Research Methodology
Respondents were asked about the current and future growth prospects in major companies, region and different products
in global flour market. Removing the outlier responses, geometric mean of growth estimates and product wise revenue
shares generated across various applications were taken, to arrive at final revenue shares. Revenue shares generated
across various application areas were further triangulated from distributors, retailers and other stakeholders, depending
on the usage of a particular product. Manufacturers and suppliers were asked about average selling prices of various types
of flour of their respective companies.
Final average selling prices of various types of flours was deduced by taking weighted average, which was calculated by
taking into account their revenue contribution in the overall market and average selling prices of various products.
Methodology Followed for Calculation of Market Shares:
Market shares by region, by company, by product type and by application areas were calculated based on the responses
received through primary surveys with industry experts, in which respondents were asked about market share or revenue
generated from various end use segments. The final data was calculated by taking geometric mean of the responses
gathered from over 150 key opinion leaders, after eliminating the outliers.
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