Global Market Research Company US Global Coffee Machines Market, 2014-2024 | Page 14

Research Methodology
Methodology Followed for Calculation of Market Shares:
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Market shares by product type, by end user, by region and by company were calculated based on the responses received through primary
interviews with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments.
The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the
outliers.
Methodology Followed for Forecasting:
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TechSci Research performed periodical checks on data collected through the interviews with logic checks and analyzed the interview results in
SPSS/Tableau Software. Factors influencing the growth of the market such as rising trend of social gatherings among millennials in cafés and
restaurants, increasing preferences of business meetings in cafés and growing inclination towards technologically advanced appliances, and,
thus, rising demand for espresso coffee machines, have been taken into consideration for forecasting the market.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast coffee machines
market, TechSci Research used various forecast techniques such as:
• Moving Average: Calculation to analyze data points by creating a series of average of different subsets of the full data set. It is also called
a moving mean or rolling mean and is a type of finite impulse response filter.
• Time Series Analysis: Time series analysis is a statistical technique that deals with time series data, or trend analysis.
• Regression Analysis: Regression analysis is a set of statistical processes for estimating the relationships among variables.
• Econometric and Judgmental Analysis: Methods incorporate intuitive judgement, opinions and subjective probability estimates.
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