Global Market Research Company US Global Affective Computing Market Forecast and Opp | Page 13

Research Methodology
Affective Computing Market to Grow at CAGR 27% till 2022
According to TechSci Research report, “Global Affective Computing Market By Technology, By Solution,
By End User, Competition Forecast & Opportunities, 2012 – 2022”, global affective computing market is
projected to grow at a CAGR of 27.47%, in value terms, during 2017-2022. Growing use of smart
wearable devices and increasing deployment of affective computing solutions by most of the Fortune
500 companies for studying and analyzing their target audience coupled with rising number of start-ups
is expected to drive global affective computing market during forecast period. Moreover, increasing role
of social robots, which are integrated with affective computing solutions, in healthcare and other
industries is anticipated to boost demand for affective computing, globally, through 2022.
On the basis of solutions, the global affective computing market has been segmented into facial
expression recognition, physiological recognition, speech recognition, and gesture recognition. In 2016,
facial expression recognition solutions dominated the market, on account of their ability to map the
user expressions and analyze them in real time. However, over the coming years, physiological
recognition solutions are expected to emerge as the fastest growing type of affective computing
solutions, owing to increase in the number of smart wearable users coupled with the use of these
solutions in the healthcare and entertainment industries.
“Affective computing is the strongest tool for studying consumer behavior and predicting consumer
needs. It helps to understand, map and analyze consumers’ behavior to find out their true feelings
about the product/service and consequently, it becomes easier to predict what the consumer wants.
Not in just market research, affective computing has applications in healthcare, media & advertising,
online education, etc., thereby creating huge growth opportunities for global affective computing
market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
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