Global Market Research Company US Europe Winter Tire Market Size, Share & Forecast 2 | Page 11

Research Methodology
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Respondents were asked about the current and future market growth rates, market shares by vehicle type, by demand category, by rim size, by
radial v/s bias, by company and by each country. Removing the outlier responses, the geometric mean of growth estimates and provider wise
revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various
segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by vehicle type, by demand category, by rim size, by radial v/s bias, by country and by company were calculated based on the responses
received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from
various segments of Europe winter tire market. The final shares were calculated by taking the geometric mean of the responses gathered from key
opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
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TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
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Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Europe winter tire
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
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