Global Laundry Care Market Projected To Grow At A CAGR Of 5.2% Global Laundry Care Market

Global Laundry Care Market Projected To Grow At A CAGR
Of 5.2%
Date: 2016-08-25
Laundry care market is changing drastically since past few years as consumers have
started finding value in their purchases. With US economy still recovering from economic
downturn, many consumers are evaluating their purchasing habits to ensure that they
obtain greatest value for their money. Increasing preference for scented laundry care
products and allergenic/ green products, and development of new products is gaining
consumer acceptance and accelerating the growth of laundry care industry. Most market
segments are growing at more than 5% growth rate annually. Detergent liquid – the
largest market segment of laundry care industry has undergone double digit growth.

Global Laundry Care Market Share Analysis, by Product, 2015

The global laundry care market is projected to grow at a CAGR of 5.2% in the next few
years. In terms of region, North America is the largest market of laundry care followed by
Asia-Pacific. With recovery from global economic downturn and increasing spending on
personal hygiene, there is an increasing demand for laundry care products and this
industry is expected to accelerate in developing nations in coming few years due to
product innovations and reduction in prices because of increasing competition.
The major competitors in the laundry care market are Church & Dwight, Unilever, Orange

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