Figure 3
SECONDARY RESEARCH
BIS Research Market Research Methodology
RESEARCH APPROACH
PRIMARY RESEARCH
STUDYING THE MARKET STRUCTURE
Mainly used to obtain key information about the industry’ s value chain, the total pool of key players
IDENTIFY MARKET, TECHNOLOGY AND COMPETITOR TRENDS
Understand market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives
INTEGRATE INFORMATION
Integrate information within relevant documents to form launch pad for primary research
POTENTIAL RESPONDENTS
RESELLERS
MSP’ s
CONSULTANT
END USER
VENDORS
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DATABASE FOR KEY INDUSTRY PARTICIPANTS( DKIP) PREPARATION
The primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing directors, technology and innovation directors, and related key executives from various vendors providing technology solutions, associated service providers, and system integrators operating in the targeted regions. E. g. CIO’ s, VP, Director New Product Development, Director – operations
DISCUSSION GUIDE PREPARATION
A detailed questionnaire is shared with the primary respondent covering all the aspects related to the report topic
SCHEDULING AN APPOINTMENT
Appointments are scheduled with CIO’ s, VP – healthcare companies, Director with prior appointments and the discussion guide is shared with the primary respondent prior to the call
CALL EXECUTION
A roundtable discussion is held with the KIP with the aim to gather first hand information about the technology, recent developments in the technology and future outlook / growth or decline
DOCUMENTATION
The interview is recorded and the information gathered in put on the drawing board with the information collected through secondary research.
BIS Research Analysis
Primary Data Sources The key data points taken from Primary Sources includes:
• Validation and Triangulation of all the numbers and graphs
• Validation of report segmentation and key qualitative findings
• Understanding the competitive landscape
• Understanding and considering the market dynamics factors for various market segment and sub-segment
• Validation of impact analysis of macro and micro factors in different countries
• Percentage split of individual markets for geographical analysis
Secondary Data Sources
The research study involves the usage of extensive secondary sources such as databases, company websites, and annual reports, among others.
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