OUTSTANDING LEADERSHIP IN HEALTHCARE TRAVEL IN ASIA PACIFIC
MALAYSIA HEALTHCARE TRAVEL COUNCIL
The current success of Malaysia ’ s healthcare travel industry has been encouraging given that not long ago the industry was severely impacted , a given result of the pandemic that swept across the globe , affecting all industries , directly and indirectly . However , countries have shown signs of recovery , including Malaysia – with the healthcare travel industry ’ s potential to contribute up to RM2 billion to the economy by 2025 .
Continuous Excellence in Quality of Care MHTC demonstrates a firm dedication towards offering world-class quality healthcare , competitive affordability , and ease of accessibility , delivered through a seamless end-to-end patient journey experience .
“ We refuse to rest on our laurels . Thus , receiving the Outstanding Leadership in Healthcare Travel in the Asia-Pacific at the GlobalHealth Asia- Pacific Conference and Awards 2022 motivates us to continue our efforts . Strong collaboration across the value chain in our industry proves invaluable as MHTC is built upon public-private partnerships ,” quips Mohd Daud Mohd Arif , Chief Executive Officer of the Malaysia Healthcare Travel Council ( MHTC ).
“ Malaysia Healthcare ’ s member hospitals collected an impressive 43 awards this year across varying expertise . Let us all go the extra mile , side-by-side , in providing quality healthcare for our patients ,” he added .
Narender Panjwani & Mohd Daud Mohd Arif
Accessible and Affordable Quality Care Going beyond 2025 , Malaysia aims to be a leading healthcare travel destination in Asia Pacific . Competitors include Singapore , Thailand , Dubai , and South Korea . Rising healthcare costs in neighbouring countries have contributed to Malaysia ’ s position as a healthcare travel destination with world-class quality healthcare services but more realistically affordable . Other factors include strategic positioning as a Muslim-friendly nation , warm hospitality , and well-known tourism attractions .
Hub of Niche Treatments Malaysia Healthcare brings to the table strength in niche treatments where healthcare travellers seek complementary treatments and alternative options . MHTC focuses on a few key initiatives , to establish Malaysia as ( i ) the Fertility Hub of Asia ; ( ii ) the Cardiology Hub of Asia ; ( iii ) the Cancer Care Centre of Excellence ; ( iv ) the Hepatitis C Treatment Hub of Asia ; and ( v ) the preferred Premium Health Screenings centre , among others .
Sustainable Growth for Enhanced Patient Experience MHTC ’ s sustainable growth was marked with the launch of the Malaysia Healthcare Travel Industry Blueprint 2021-2025 in November 2021 . “ As we move from the recovery phase ( 2021 to 2022 ) of establishing strategic partnership across various stakeholders , to the rebuilding phase ( 2023 to 2025 ), we will work towards integrating communication as well as diversifying products and markets . Our plan is to expand to two-tier cities in major markets , strengthen the primary markets , and seed future new markets ,” he added .
MHTC has begun forging a new frontier to redefine the patient experience through a unified and collaborative approach to digitalisation that allows healthcare providers to improve upon service delivery and reinforce patients ’ peace of mind .
“ Learning from the pandemic , we need to be ready to ensure continuity of patient care is undisrupted , including entire ecosystems prepped for any moment ’ s notice . Synergy is key in ensuring continuity of care is prioritised , especially for critical patients . Keeping to these standards will elevate us as a safe and trusted destination - not just Malaysia , but our entire region ,” said Mohd Daud .
150 SEPTEMBER 2022 GlobalHealthAsiaPacific . com