Global Health Asia-Pacific July 2022 - Page 65

CAMBODIA

PLASTIC SURGERY SERVICE PROVIDER OF THE YEAR IN CAMBODIA

EM BEAUTY CLINIC
I- GOALS EM Beauty Clinic supports anyone having problems with Beauty and Health in order to create jobs for mothers and women so they are able to earn a living working from home .
II- VISION , MISSION AND CORE VALUES Vision We want to change the appearance of all citizens by offering :
• Natural beauty
• Beauty and safety for life
• A range of specialist doctors
Mission
• Gathering the best and most experienced doctors ready to solve beauty issues of every citizen without the need to go abroad .
• Sharing cosmetic knowledge to protect people from unsafe and high-risk cosmetic surgery .
• Offering opportunities to people who want beauty and want to do business as salespeople or distribution partners .
• Encouraging / improving / leading in business and generating revenue .
Core Values E : Excellence in all services & beauty M : Master of Plastic Surgery & Aesthetics
Natural beauty
• Beauty and safety for life .
• Beauty with confidence .
• Beauty and happiness with income . We do not compete on price , only on quality and safety .
III . MARKETING PLAN 1-Building our Brand
• Famous business advice and success
• Owners achievements ( Awards at international level , Korea , Dubai , Malaysia )
• MOU with a 5-Star Beauty Hospital in Korea
• Highly popular with the support of social media stars
• Always help the poor and victims through donations
• Empower women
• Owner ’ s own success story
• Maintain service , quality , professionalism , and natural beauty
2-Advertising We are advertising through various media , such as :
• Own E-commerce platforms
• Other popular platforms and influential people in social media
• Create history of business
• Create our own popular media
• Super stars and influencers 3-Promotion sales strategy EM Beauty Clinic ’ s sales targets for 2022 and 2023 include : 3.1 . Establish a sales team or nationwide sales force ( Salon , Spa , cosmetic salespeople , online salespeople , housewives , and owners ).
3.2 . Employ beautiful girls , high show , stars , beauty sales workers . ( Advertising industry )
3.3 . Select famous social media stars to promote on :
• The official Facebook Page of other media clinics
• Fun Channels
• Star House
• Famous on Facebook , Tik Tok
• Business Cambodia 3.4 . Transform the appearance of an “ average person ” to a beautiful one
• Create a video or show before and after
• Book or Gallery before and after all services
• Update website , page , Instagram , clean and tidy
• Create App , link website and page ; products , medicine , beauty care products and accessories , including fund deposits in advance for distribution
• Push on Digital Marketing
• Live all service activities and grand prize for distribution
• Live play games ; the winner can get a gift or free services
• Create a video to share health and beauty knowledge , including on how to take care of beauty before receiving cosmetic services and post-surgery care .
• VIP Cards and Check-in .
3.5 . Services and Products i . Plastic Surgery ii . Aesthetics iii . Dermatology ( Injectable Platelet Rich Fibrin ( IPRF ) and Laser treatments ) iv . Anti-ageing / Massage Therapists / Skincare v . Eyelash and eye brow academic / permanent makeup vi . Dental care and smile ( Future ) About the Product :
• Skin Treatment
• Skin Care
• Healthy Beauty product supplies
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