Our Sincere ’ s Legacy
together to focus on their individual needs and deliver quality care . They leverage cutting-edge technology and clinical insights to improve the customer experience and for better healthcare outcomes . With comprehensive medical care and diagnostic services , the specialists promote the best clinical practices and benchmark themselves against industry peers to deliver good clinical outcomes for customers .
From left : Mr Liow Voon Kheong , Dr Fong Yang , Dr Daniel Koh , Ms Jenny Bi , Professor Ng Soon Chye , Dr Jayanthi Arasoo , Ms Koh Lee Lee , Dr Chen Nai Qing , Ms Ziba Choong
In a year where healthcare providers face extraordinary challenges wrought by the coronavirus pandemic , Sincere Healthcare Group ( SHG ) remains committed to delivering on its values and is , therefore , extremely honoured that all its IVF centres , namely , Sincere IVF Center , Novena Specialist Centre Singapore ; O & G Partners IVF Centre , Gleneagles Hospital Singapore ; and IVF Centre at Medini , Gleneagles Medini Hospital Malaysia , have received the Women ' s Health and Fertility Medical Centre of the Year in Asia Pacific accolades by GlobalHealth Asia-Pacific Awards 2021 .
The GlobalHealth Asia-Pacific Awards aim to recognise medical and related facilities in the Asia-Pacific region for their excellence in delivering quality care and serve as a benchmark for healthcare providers to maintain high industry standards . Winning the awards for the second year in a row is a credit to SHG ’ s team of fertility specialists , obstetricians and gynaecologists , embryologists and specialised nurses for their strong commitment and professionalism and a testimony to SHG ’ s quality services , personalised healthcare experience and customer-focused collaboration with its partners . It is also a firm affirmation of the trust that customers and partners have in SHG . These humbling accolades will spur SHG towards higher standards of care and service excellence for its customers .
SHG has made its mark in men and women ’ s healthcare since its founding in 2010 . A leading medical group specialising in In-vitro Fertilisation , Obstetrics and Gynaecology , Urology , Sexology , Andrology , Vascular and Intervention , and Assisted Reproductive Technology , SHG is dedicated to the pursuit of excellence in its operations and grounded in an uncompromised commitment to the highest standard of care and customercentric services . Besides maintaining a strong presence in Singapore , SHG has broadened its geographical footprint to China and Malaysia . It plans to expand its international presence and actively pursue new opportunities in the region , with a focus on Vietnam and Indonesia .
SHG ’ s mission is to walk with its customers at every stage of their lives , managing their health and wellness from adulthood till their golden years . Keeping customer care at the forefront and embracing the belief that onesize-fits-all solutions do not deliver the outcomes that customers need , SHG personalises its services and care to match the specific needs of every customer .
To ensure that customers receive the best possible chance of having successful treatments , SHG has a dedicated team of specialists working
SHG is also committed to and invests in the continuous training and professional development of its medical staff . Besides , it draws on its integrated network of specialist clinics and collaborative ties with some of the region ’ s best and internationally renowned experts and healthcare institutions to deliver seamless personalised experiences to its customers while upholding its commitment to quality care and service .
To fortify its position as a key player in the healthcare community , SHG constantly pursues growth opportunities and forges new strategic alliances with like-minded organisations . Despite the uncertainty created by Covid-19 in 2021 , SHG forged strategic alliances with O & G Partners IVF Centre , O & G Partners Fertility Centre , O & G Centre @ Gleneagles Hospital and Farrer Park Hospital-Icon Cancer Centre Singapore to further strengthen its domestic footprint by focusing on its core customer and increasing its national brand awareness . SHG will continue pushing the envelope to achieve greater clinical excellence , with higher quality healthcare and customer-focused services .
" SHG ’ s story is one that is built from our past experiences , which enhance our present engagements and enable us to shape our future paradigm . This journey is SHG ’ s legacy .”
Ms Koh Lee Lee Chief Executive Officer
Sincere Healthcare Group