Global Growth Research Analysis of Medicated Confectionery Market Mar-2017

Global Medicated Confectionery Market 2017-2021
The Medicated Confectionery market report contains a comprehensive market and vendor landscape in
addition to a SWOT analysis of the key vendors for 2017-2021. The following companies are the key
players in the global medicated confectionary market: Mondelez International, Nestlé, P&G, Perfetti Van
Melle, Reckitt Benckiser, Ricola, and Wm. Wrigley Jr. Company. Other Prominent Vendors in the market
are Ernest Jackson, Herbion International, Hershey's, HEXOS, Jakemans, Meda Pharmaceuticals,
Pedimont Candy Company, UHA Mikakuto, Universal Robina Corp, and UX Themes.
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Market Trend
New product launches by regional and international players are aiding the growth of the medicated
confectionery market. The market players are encompassing innovative and distributive strategies to
increase the market size of these products. They are coming up with products containing healthy plant
extracts and differentiated medicated herbs like tulsi, ginger, and other variants. The preference for
sweetened medicated products over bitter ones, especially among children, is also fueling the market
growth. For instance, in November 2016, HALLS launched HALLS Soothers with Eucalyptus Oil, a menthol
and eucalyptus flavored candy with a liquid center. The company plans to strengthen its market leading
position further with the new flavor to offer more choice to the consumers.
Market Driver
Smoking bans are public policies including criminal laws and occupational safety and health regulations
that prohibit tobacco smoking in workplaces and other public spaces. Smoking ban in public places
across the world is helping the medicated confectionery market grow as more people are switching to
medicated confectionary such as mint-based candies or chewing gums instead of smoking.
Market Challenge
Some of the unauthorized retailers and sellers in the medicated confectionery market are offering
counterfeit products, and thus, counterfeiting is hindering the growth of the market. The production of
counterfeit products involves low operating costs, which allow the sellers of these products to offer the
products at low prices. Thus, the presence of counterfeit products in a market has a strong negative
impact on the share of major vendors in the market. It also hampers their goodwill and image.
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Table of Contents of the Report
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology