Global Granola Bars Market Growth Analysis Feb-2017

Global Granola Bars Market 2017-2021
The Granola Bars market report contains a comprehensive market and vendor landscape in addition to a
SWOT analysis of the key vendors for 2017-2021. The following companies are the key players in the
global granola bars market: General Mills, Kellogg, Quaker, KIND Snacks, Clif Bar, and Sunbelt Bakery.
Other Prominent Vendors in the market are 18 RABBITS, Nature's Path, Soul Sprout, Earnest Eats, Oriole
Healthy Food, Freedom Nutritional Products Group, Mars, Health Valley, and Udi's.
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One trend in granola bars market is burgeoning marketing initiatives. Granola bar vendors are following
integrated marketing communication, using newspapers, magazines, and social media such as YouTube
and Facebook to sell their products. These communication channels are playing a key role in generating
product awareness and focusing on the benefits of granola bars. Players are also launching innovative
advertisement campaigns displaying the various new flavors of granola bars and the important
ingredients used in these bars to create a positive impact on consumers.
Natural Valley came up with an advertisement in 2015 highlighting children addiction to technology and
the need to consume granola bars to stop the impending death of childhood innocence and the
emergence of child robots. The same company launched a campaign called Get Out There in 2014 to
communicate the message that whole grains present in granola bars provide long-lasting energy. These
marketing initiatives are increasing the salability of granola bars.
According to the report, one driver in granola bars market is multiple health benefits of granola. Over
the past two decades, urbanization and consumerism have led to considerable changes in the lifestyles
and dietary habits of people across the world. There has been a substantial increase in the consumption
of artificial and synthetic food products, increasing the incidence of lifestyle diseases such as drug abuse,
alcohol, and smoking.
However, consumers are becoming more concerned and conscious about their health and fitness and
paying more attention to the nutritional content of the food they eat. Thus, ingredients such as granola
that have multiple health benefits are becoming popular among consumers.
Further, the report states that one challenge in granola bars market is competition from other snack
categories. Granola bars are predominantly consumed as on-the-go snacks by the working population to
save time, by athletes to gain optimum energy for training, and by cereal bar lovers. However,
consumers have a variety of options to choose from, and the threat of substitutes is high in the global
cereal bars market.
Frozen yogurt, cakes, chocolate confectionary, and potato chips are substitutes for granola bars and are
still preferred to granola bars especially in emerging countries like India. For instance, global frozen
yogurt is expected to grow at a CAGR of 8% between 2016 and 2020. Though the nutritional value of
these substitutes is low, they still offer strong competition to granola bars.
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