Global Europe Polypropylene Market Trends (2015-2020) 1 | Page 4

Packaging applications accounts for the largest volume of growth despite weak
consumer spending and competitive pressures. PP is losing share to HDPE in caps
and closures and under pressure from recycled HDPE in transit packaging. Despite
these pressures PP is gaining sales via the development of new grades of resin
offering high clarity and fast cycling and via the ingenuity of processors
developing solutions with high levels of consumer appeal such as in mould
labelling.
The polypropylene revenue is set to grow over the forecast period, with growing
demand across the region. With the region seeing an increase in the demand the
revenue of the polypropylene market is anticipated to grow, attributed mainly to
the huge potential of Europe’s petrochemical industry, we envisage it surpassing
its past records in terms of demand growth.

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