Global e-report 2016 | Page 8

Global annual report that the immediate impact will be adverse for business. “There will be a freeze on investment decisions,” he adds. Another partner at a Lisbon firm comments: “There is huge risk here [associated with Brexit] and uncertainty creates a market for lawyers.” However, there is a view that any gain made by law firms by winning Brexit-related advisory work will be overshadowed by the loss of transactional work. Another hypothesis put forward by one partner is that Brexit could mean that UK firms would not have access to the European market and vice versa. He adds: “Would a UK court decision be enforceable in a European jurisdiction? Maybe not anymore.” In addition, one partner remarks that, depending on the final terms of Brexit, Chinese and US banks with their European headquarters in London may not be able to provide services in Europe. The partner continues: “London as a financial centre is dependent on the single market; banks in the UK not given access to the single market will refocus their operations on Paris and Frankfurt.” He adds that Europe should take the opportunity to “push for greater integration, for example by implementing a single employment insurance, for example”. The uncertainty surrounding Brexit is the most damaging aspect, according to MLGTS partner Tiago Félix da Costa. “The biggest problem is not knowing what the future holds,” he says. However, Félix da Costa adds that, despite the uncertainty, firms need to continue with their international expansion. “Stopping growth abroad is not an option,” he says. A number of leading Portuguese firms say that 2015 was their “best year ever”, but Rosa Ferreira says that law firms need to prepare for the future. He adds that his law firm took the decision to expand internationally when the Portuguese economy began struggling due to the crisis. He adds: “Large law firms in Portugal are close to their peak in terms of how they can grow.” As one partner puts it: “I don’t believe in indefinite growth, law firms now need to be prepared for doing business in mature markets.” The biggest challenge facing Portuguese law firms in the coming years will be profitability, claims one partner at a Lisbon law firm. He adds: “Clifford Chance, for example, used to be the largest law firm in the world, but it’s changed its focus from scale to profitability – that change will come to Portugal. The mid-market will be in a difficult situation: specialisation will be key and clients will want solutions to specific problems and specific issues.” Consistency in service provision is crucial João Afonso Fialho It is vital that clients receive the same level of service from their legal advisers regardless of the jurisdiction in which they are working, says João Afonso Fialho, partner at Vieira de Almeida in Lisbon. “In a global world, you cannot say to a client that you are just a local firm,” he adds. “The best clients are global and so lawyers should be.” Consequently, Afonso Fialho says that, along with replicating knowledge and know-how in different jurisdictions, law firms need to ensure that, regardless of geography, clients’ service expectations are met. “There is no such thing as a patient client,” he says. “The meaning of time may vary from jurisdiction to jurisdiction, but clients’ conception of time is usually unchangeable – that’s why effective and timely delivery of service is not only a challenge, it is probably the biggest challenge.” Afonso Fialho adds: “Clients expect to take their relationship with you everywhere they go – what used to 36 • IBERIAN LAWYER • July / August 2016 be preliminary advice on projects or operations is now long-term, permanent and detailed counselling.” As a result, it is important that law firms put money and effort into ensuring they have the capacity to provide a seamless service to clients regardless of the jurisdiction, says Afonso Fialho. “Distinct environments call for different solutions but with a common denominator, that being, adopting the same best international practices and principles,” he explains. But while using the appropriate IT and adopting uniform processes – in addition to investing in team building and training – go some way towards meeting client expectations, Afonso Fialho says one of the key requirements is giving service delivery the level of priority it deserves. He continues: “If mitigating professional risk is a fulltime job in an international practice, the same should apply to delivery.” www.iberianlawyer.com