Global annual report
Ensuring consistency of service around the world is
major challenge
Law firms advising clients on their international operations must ensure there is good coordination
with other firms and ‘real leadership’ of the different teams involved
Luis Fernando Guerra
The biggest challenge facing law firms
is giving a guarantee to clients that the
service they receive in other jurisdictions
will be of the same high standard to
which they are accustomed, says Luis
Fernando Guerra, managing partner at
Deloitte Abogados in Madrid.
In order to offer that guarantee, firms
need to ensure “coordination with
other firms and the real leadership of
the different teams involved,” he adds.
This philosophy is important in an
environment where Spanish companies
have been enjoying an extraordinary
period of internationalisation in recent
years, Guerra says.
Competitive advantage
Firms with an international network of
offices have a competitive advantage,
according to Guerra, in the sense that
such firms are able to support, advise
and accompany their clients wherever
they decide to establish operations.
These type of firms are able to provide
the same level of service and reliability
irrespective of the geographic location,
he adds.
Guerra says firms with a “one-name
brand” that use the same methodology
and processes in multiple jurisdictions
are the “ideal travel companions” for
clients that are choosing to expand
internationally.
Multidisciplinary approach
An international philosophy is “part of
Deloitte’s DNA,” according to Guerra.
“We have a very clear international
strategy, which involves consolidating
our position of leadership and
continuing our growth,” he adds.
In the coming years, Deloitte
will continue to invest in its
multidisciplinary approach to serving
clients, Guerra says.
He adds that the firm will
particularly aim to enhance its
capacity to offer services in emerging
markets and will seek to recruit new
professionals across the globe in order
to achieve this aim.
Mexico’s energy reforms and the opening of Cuba’s
economy attracting investors
Antonio Bravo Taberné
There has been a renewed surge in
investor interest in Latin America due to
Mexico’s energy reform, the anticipated
opening up of Cuba’s economy, and the
end to Colombia’s decades-l