Global Development of the Electric Tooth Brush Market 2017-2021 Mar-2017

Global Electric Tooth Brush Market 2017-2021
The Electric Tooth Brush market report contains a comprehensive market and vendor landscape in
addition to a SWOT analysis of the key vendors for 2017-2021. The following companies are the key
players in the global electric toothbrush market: Colgate-Palmolive, Koninklijke Philips, P&G, Panasonic,
and Water Pik. Other Prominent Vendors in the market are Arm and Hammer, Conair, Mouth Watchers,
OMRON Healthcare, Summer Infant, and Brush-Baby.
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Market Trend
The increasing importance of packaging has led vendors to look for better delivery systems like
compressed sizes. Hence, the oral hygiene manufacturers are investing heavily in developing not only
convenient-to-use and open packages but also visually appealing packages. Aesthetically appealing
features provide an opportunity for manufacturers to differentiate their products from those of their
competitors.
The use of vibrant colors, different color coding, and creative graphics are becoming common
approaches among the market manufacturers. They are also trying to make use of sustainable packages
for their products. Many vendors use premium packs for their products to give them an exquisite appeal
that highlights the products' quality. The emergence of toothbrush packaging machines has helped the
packaging process to gain traction. These machines can package an electric toothbrush with just five
millimeters of material on the either side. Thereby helping in reduction of wastage of raw materials and
optimum utilization of manpower This helps in containing the operation cost in the market, leading to
higher profitability for the vendors.
Market Driver
According to the electric tooth brush market report, the emergence of e-commerce allows for
customers to browse and order from a range of product offerings provided by vendors through online
portals. It makes the shopping experience of buyers easier and helps in brand retention and visibility.
The ability of the vendors to sell the products online allows for higher revenue generation and capturing
of a larger share of the market.
Moreover, with the increasing penetration of e-commerce, the vendors can provide a broad range of
electric toothbrushes ranging from the user segments of kids to teenagers and adults. This enables the
vendors to reach new potential customers and increase their customer base for these products.
Market Challenge
Further, the electric tooth brush market report states that the global electric toothbrush market is highly
competitive and has many vendors. These vendors include large companies, which produce a broad