Global Custodian Winter 2018 | Page 37

[ M A R K E T R E V I E W | U S S U B - C U S T O D Y ] Six years ago, BNP Paribas was the only top five global custodian without a presence in the US. Since then, it has established a New York-based operation. How has the bank approached the challenge of breaking in to such a mature market? Winter 2018 globalcustodian.com 37