Global Custodian Spring 2020 | Page 34

[THOUGHT LEADERSHIP | PEF SERVICES] Transparency in investor reporting can be a differentiator The surge of capital flowing into illiquid alternative assets highlights the need for transparency in investor reporting, but this great opportunity also remains one of the greatest challenges for the private capital markets, says Anne Anquillare, CFA, CEO and president of PEF Services. Why does the need for transparency still dominate the conversation around investor reporting? Across all investor types, transparency is one of the most important capabilities a firm can demonstrate. There is a prediction of a dramatic increase in capital flowing into illiquid alternative assets and those in a position to capitalise on the influx will be those that are capable of demonstrating the kind of transparency that investors are now demanding. In the last decade, general partners (GPs) have done a great job communicating portfolio-level information, where investors expect some diversity. Achieving the right level of reporting transparency, where investors expect standards, still challenges many private equity firms. The entire industry is maturing and investors are definitely raising the bar. Consistently high returns and the potential for alpha are attracting a wider range of investors and elevating the reputation and visibility of the illiquid alternative asset class as a whole. Different types of investors are accustomed to the standards and reporting that are used by the major asset classes – which illiquid alternatives are not at present – but if we want it to become a major asset class and have 34 Global Custodian Spring 2020 access to all that capital then we need to have standards, transparency and reporting. Without industry-wide adoption and standards capital flows will be very asymmetrical. This will make it much more difficult for smaller, newer fund managers to enter into the fund market, and that is the lifeblood of illiquid alternative assets. We need new rounds of managers coming in, finding the pockets of opportunity and really bringing those outsized returns to our asset class. Otherwise, this imbalance will increase the ‘haves’ and ‘have-nots’ making it hard for new entrants to get into the business if they can’t easily adopt standards and transparency in investor reporting. They will quite simply be shut out of that capital. Why do investment firms struggle to meet those expectations? At a macro level, the private capital market as a whole is being held back by the lack of a consistent standard of reporting that makes it difficult for investors to compare performance and firms within the illiquid asset classes. It also delays investment in supporting technology. Not all have the technology to support effective reporting, for example connected to data using an investor portal. For investment firms whose Anne Anquillare, CFA, CEO and president, PEF Services accounting systems aren’t configured to support the new performance reporting standards, and for those who rely on spreadsheets as their system of record, complying with the new transparency standards can be costly and challenging. Spreadsheet-based processes are manual