Global Custodian Spring 2019 | Page 54

[ M A R K E T R E V I E W | C O R P O R AT E I t is probably safe to assume that for many asset managers, corporate actions and proxy voting are not at the top of the list of priorities when managing a portfolio. In their minds, attention is better focused on areas that generate profit for underlying clients, as well as coping with copious amounts of regulation. Well imagine the shock to many that failing to take notice of the value of op- portunities offered to managing corpo- rate actions is in the billions of dollars. According to a recent white paper from law firm Greenberg Traurig LLP, asset managers are failing to optimise corpo- rate actions decisions on a massive scale. Greenberg Traurig concluded that it’s ‘only a matter of time’ before legal and regulatory action is taken against them for their failings. Specifically, the paper found average “It’s now only a matter of time before regulators commence investigations and enforcement cases and civil plaintiffs commence lawsuits against asset managers.” ROBERT FRENCHMAN, GREENBERG TRAURIG, LLP aggregate losses to beneficial owners from scrip dividends - a payment that gives shareholders the choice of receiv- ing a cash dividend or the equivalent in additional shares of the company - totals $1.3 billion annually, and between 2011-17, approximately $8.9 billion were missed. “It’s now only a matter of time before regulators commence investigations, enforcement cases and civil plaintiffs against asset managers that systematically fail to maximise the value of corporate action determinations,” says Robert Frenchman of Greenberg Traurig. “We think the courts are especially like- ly to uphold fiduciary obligations, where many are knowingly failing to recover the full value of corporate action events that are the undisputed property of their investors.” 54 Global Custodian Spring 2019 A C T I O N S ] Authors of the white paper insist that “there is no reason that asset manag- ers (or the custodians that act on their behalf ) should not have systems in place that value corporate action determi- nations on the election date, and that process corporate action determinations such that the full value of the optimal election is captured for the beneficial owner.” If there has been so much lost as a result of inefficient corporate actions decisions, why has this not been realised sooner? One reason is that is has little to do with actual corporate actions processes, but rather the people involved in it. “It is im- portant to stress the problem is not neces- sarily the processes, but it is down to the decision making because every manager has the ability, but the decisions they are making are often suboptimal ones which leads to inefficiencies,” says Jonny Ruck, co-CEO, Scorpeo US, a corporate actions technology firm. “Many see corporate actions as a distraction to managing the portfolio, and therefore overlook the val- ue on offer. The value is far too great for that to be an excuse.” “On an individual basis, managers tend not to care because it is just a small amount per fund per issue, but what you get is incremental losses where at the end of the year, there is a significant loss in value. Until you utilise some of the technology on offer that automates corpo- rate actions, this problem will continue to exist because managers won’t be chang- ing their ways.” Are custodians to blame? Asset managers are potentially more susceptible to these inefficiencies than other market participants because of the number of data providers involved in the execution of their business. The fact there are so many intermediaries involved, and for some that may have up to 10 custo- dians providing conflicting event data, sometimes in non-STP formats, means they are more open to losses. The amount that is lost in revenue reflects the inefficiencies of the data/in- formation exchange within the corporate actions and proxy voting chain. This is because a lot of the information from a proxy event is not standardised or dig- itised from the source. Rather, there is a lag when custodians manually input the information into an electronic format and then passed on to the next intermediary. This where the information is most sus- ceptible to deviate and even be delayed for the end investor as this process is repeated. “Many see corporate actions as a distraction to managing the portfolio, and therefore overlooking the value on offer. The value is far too great for that to be an excuse.” JONNY RUCK, CO-CEO, SCORPEO US “They [custodians] scrub the data using their own tools and disseminate to the next intermediary in the chain, who will also apply their own scrubbing process,” says Jon Smalley, co-founder of Citi’s Proxymity. “Once it finally gets to the end-investor, who has to make the decision on that vote, you have the potential to get several different versions of the truth. The net effect it has on asset managers is that decision times are so compressed.” However, it is wrong to assume that custodians are entirely to blame. To a large extent, the entire corporate actions process continues to be manually-driven, with a lack of investment in automated solutions still prevalent in a lot of market segments. According to Michael Wood, global product manager at Broadridge Global Asset Servicing, fragmented architectures at many of the larger-sized firms compli- cates the objective of normalising the data needed for efficient corporate actions decisions. “Asset servicing is at the end of the processing chain and getting consistent, up-to-date access to a global stock record or global Security Master across multi- ple business lines has historically meant bespoke integration across 10+ systems,” says Wood. In addition, he explains a lack of coor- dination between the front- and back-of- fice at both investment banks and asset