Global Cosmetic Products Market Insights & Deep Analysis 2019-2025 Cosmetic Products Market | Page 2

Continuous rise in GDP has improved the economies of developing countries and has raised
the spending capabilities of individuals which in turn, are positively influencing the growth of
global cosmetic product market. Rising demands for herbal cosmetics is prompting the
manufacturers to focus on developing new products with the usage of organic ingredients in
cosmetic products. Furthermore, factors such as low consumption of chemical such as
aluminum salts, phthalates, parabens and growing need to provide sustainable products has
largely contributed in driving cosmetics market demand. The growth is primarily attributed
to high R&D developments results to the introduction of advanced and innovative products
with creative packaging. Manufacturers are focusing on producing multifunctional cosmetic
products and sachets to further enhance their global presence over the forecast period.
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Skin Care Cosmetic Product- Largest Shareholder Segment of Global Cosmetic
Product Market
The skin care segment is dominating global cosmetic products market during the forecast
period owing to its multiple variants such as makeup remover, depilatories, hand care, and
facial care. This category is one of the most technically advanced, complex and diverse
categories of cosmetic market. Skin products manufactured by the manufacturers have to
undergo many dermatological tests before its introduction in the market. With the
advancement in technology product manufacturers are using new technologies such as
nanogold and nanosome technology or nano particles for manufacturing skin care products.
Moreover, rising demands for herbal personal products is prompting the leading
manufacturers to launch new herbal cosmetic products. For instance, In March 2015,
Unilever acquired REN Skin care; the acquisition helps Unilever to increase its customer
base for skin care segment.
E-Commerce Distribution
Anticipated Period
Channel
Is
Expected
To
Grow
Rapidly
Over
the
Online Stores is expected to be the fastest growing channel in the global market over the
forecast period owing to the upsurge of digitalization & several e-commerce websites. It has
a huge role in the success of vendors as it directly impacts the demand & supply in the
market & hence the revenue. With the rising penetration of internet & e-commerce across
the globe, the presence of cosmetic companies has increased. The perks of e-commerce
have not only benefitted the manufacturers but also the consumers in terms of pricing &
availability of a vast range of products. Digitalization or social media helps vendors reach
out to consumers and helps generate awareness related to the products and attract new
potential customers, which further fuel the demand for the cosmetic product over the
forecast period.
Recent Key Developments in the Global Cosmetic Products Market

January 2018 – L’Oreal Paris unveiled a new hair care line to revive damaged hair,
Elvive.
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