Global Bariatric Devices Market: By Cause, Procedure and Type of Device (2014-2020) July 2014 | Page 10

After manufacturing the device is marketed to the global distributors and wholesalers who in turn
supply the devices to the local and regional distributors. They can market on the company name or
by their own private labels. Later the devices are brought by the hospitals offering bariatric surgeries
which may be public or private, health care providers, individual patients, surgeon & nurses and
even individual customers who are the end users of the products.
According to our discussions with industry experts it is expected that sleeve gastrectomy will grow at
a rapid rate as the demand for trocars, dissectors, extruded tubes, etc is increasing. Expert insights
show that the laparoscopic device is an emerging incision technology in the global bariatric device
market.
In US, Medicaid, Medicare, federal and other government organizations reimburse approximately
half the amount spent directly on medical expenditures and treatment of obesity. About 11% of
Medicaid expenditure in US is spent on treating obese people and related medical conditions.
IndustryARC analysis found that even private and public insurance cover the treatment of obesity or
any other similar medical condition. These programs also provide medical consultation and
nutritional assessment. Consultations based on behavioral and nutritional counseling can further
reduce the risk of diabetes.
The global bariatric device market in 2013 was dominated by Allergan, Covidien, Ethicon, Olympus,
Medtronic Inc. with market share of 23%, 19%, 17%, 14% and 9% respectively. They jointly
dominated the market share of around 82%. Other players include C.R.Bard, Slimed, Spatz
Surgicals, Metacure, USGI medical, Re-shape Medical, GI Dynamics, and Cousin Biotech etc. As
per CDC data (Center for Disease Control and Prevention), the percentage of people having obesity
is more in women when compared to men; taking this statistics into consideration manufacturers’
attention and response has been dragged. As such the market in the conventional, Lap band, torcars,
gaspers, pouches; shears etc. is cornered by 3 to 5 top companies. These companies generally hold a
market share of more than 40% compared to their competitors.