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purchased through the car dealership network, 22% through fast-fit centers, 18% through independent garages, 5% through hypermarkets and 3% through car crushers.
Opportunities for U.S. suppliers are for highly technical products or those that are innovative in terms of environment or safety. OEMs tend to not dedicate time and money for basic technologies for which they already have suppliers. In the OEM’s sphere, R&D focuses on electrical and hybrid technologies to prepare the car market of the future.
The main categories of automotive parts included in these figures are: powertrain equipment (41%), vehicle interiors (23.5%), body components (17.4%), tire-to-road components (12.6%) and equipment for measurement, diagnostics and repairs (5.5%). This equipment is sold to the OEM market and to the aftermarket, which includes the OES (Original Equipment Suppliers) and the IAM (Independent After Market) markets.
Aftermarket Market
To succeed in the aftermarket parts sector, U.S. suppliers need to propose spare part lines in accordance with vehicles found on French roads (50% being French branded
Best Prospects for U.S. Exports
Electric Drive Vehicles Market
54.88% of electric vehicles are Renault ZOE, 15.80% Nissan Leaf, 4.20% BMW i3, 3.49% Peugeot Ion, 3.35% Smart Fortwo, 2.59% Citroen CZero and 2.43% Tesla Models S.
vehicles). As far as consumable aftermarket products are concerned, European competition is strong, and pricing is an important factor in the purchasing decision. Private labeling seems to be the current trend.
As far as plug-in hybrid vehicles are concerned, they represent 3.86% of market share in 2018. Most registrations are German vehicles (Volkswagen, Mercedes), followed by Volvo, Toyota and Hyundai.
In this close and competitive environment, U.S. suppliers with operations in Europe are more likely to build relationship with French OEMs and French Tier I suppliers.
best prospects