registrations and it will increase into over 30 percent in 2018. Particularly popular are the mid-sized models. The popularity of new diesel vehicles has been slowly decreasing during the 2010’s – 30%.
in 2017 versus 49 percent in 2008 of all new registrations. Among the used diesel vehicles, the sales percentage has been steadily rising – 27,5 percent in 2017 of all sold used personal vehicles. The percentage of hybrid and electric vehicles are still very marginal – 4 and 0,5 percent of newly registered vehicles in 2017. Personal vehicles with automatic transmission are becoming more popular every year. In 2017 as much as 51 percent (34 percent in 2012) of the total amount of personal vehicles were with automatic transmission, 35 percent with manual (59 percent in 2012) and 14 percent with shiftless transmission (7 percent in 2012).
The most important factors for choosing and buying a new car for Finns are driving characteristics, appearance, durability, driving comfort, standard of equipment, and collision safety. Due to weather conditions, the best sales prospects for automotive parts and accessories are all kinds of devices that improve traffic safety.
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The sales of original equipment manufacturers’ (OEM’s) automotive parts and accessories are closely related to the sales of automobiles of these manufacturers. Since the market share of sold U.S. made new cars in Finland is not significant, the same applies to automotive parts and accessories.
Currently, imports of personal vehicles from the United States are about 1 percent of total car imports. U.S.-made products, such as steering systems, brake systems and parts, transmission systems, chassis and body parts have some sales potential in Finland. Alloy wheels, accessories, chemicals and lubricants also have market potential in Finland.
As the market is developing, local experts mostly agree that next products with increasing demand in Finland will be ATV (All-Terrain-Vehicle) aftermarket products. Now, there are only a handful of dealers who sell ATV equipment and supplies. Sales of products such as winches, tires and rims, and spare parts and supplies are expected to increase in the years to come.
market trends