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living in Turkey, nearly 50 percent is below the age of 30. Again, of the total population, 5-10 percent handles nearly the half of the total income of the country, and this is the target group of the Automotive Accessories and Specialty Equipment suppliers in Turkey. Accessories and specialty equipment market in Turkey include both interior and exterior car styling units, such as seat covers, mirrors, sun-roofs, fog lights, special security systems, foils for coloring the windows, aerodynamic products, like spoilers, hi-fi systems, air conditioning units, windshield wipers, emblems, custom wheels, coated windows, etc. in addition to the performance enhancing units. This segment of the market represents around 10 percent of the total auto parts aftermarket.
The Specialty Equipment market in Turkey is named as “tuning” or “modification”. What really meant by the word is to increase the power of the engine, that is enhancing the performance of the car. However, as experts in the market usually say, “It starts with a spoiler.”, that is, it starts by changing the appearance of the car, named car styling, and then, more advanced ones, including performance ones, follow.
While the automotive specialty equipment/tuning market in Turkey was limited to being only a “sportsman's fad” in previous years, it became an actual industry from 2005 and on. Even though the industry is still new, it is quickly moving to a large market. Introduction of several websites and magazines in the tuning market attracted many people to build in a growing market. Festivals, fairs, and some races/contests also contributed highly to the market. With the growing market potential products that were brought into the market with no dealership agreements are currently represented properly in the market or suppliers establish in the market themselves.
Used and Remanufactured Market
As mentioned above, the importation of used or reconditioned parts for automobiles and/or vehicles is not permitted in Turkey.
For Information about exporting to Turkey contact:
Berrin Erturk
U.S. Embassy Izmir, Turkey
Sr. Commercial Specialist - Auto & Smart Mobility Team
+90 232 441-2446
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