best prospects
I 16 I
Aftermarket Summary
The Australian automotive aftermarket is reasonably fragmented. There are a large number of small service shops that cover everything from performance upgrades to offroad enhancements. Many of these are service shops, but at the same time, act a a distributor or sales representative for foreign products. There are only a handful of very large distribution companies in Australia, and they typically carry 100’s of product lines. The retail level is dominated by a number of chains. One of the largest is U.S. company Genuine Parts which owns 404 Repco stores, 55 Ashdown-Ingram stores, and a handful of smaller companies (Covs and R&E) in Western Australia and Victoria. All these companies will be shortly rebranded as NAPA. Babcor owns Bursons, Autobarn, and Midas brands locally. Super Retail Group operates Supacheap Auto stores.
Electric Drive Vehicles Market
The market for plug in electric vehicles is very small in Australia. In 2017, 1,214 electric vehicles were sold into the local market. More Tesla vehicles (Model S and Model X) are sold in Australia than the combined sales of plug in vehicles from the other OEMs. The other marques that are sold in the local market include BME i3, Porsche Cayenne, Mitsubishi Outlander, Nissan Leaf, Audi A3, BMR i8, BMW 3 series, and Volvo XC90.
Barriers to an increase in sales include:
-
-
-
-
Heavy Duty Market
Australia is a key market for U.S. made heavy duty machinery and equipment. Australia is the third largest export market for U.S. made trucks. Already in 2018, US$440 million worth of U.S made trucks (5,559 units) have entered the Australian market.
Best Prospects for U.S. Exports