• IP‐driven expansions( e. g., Singapore’ s Gardens by the Bay)
• Growth across Hong Kong’ s cultural and entertainment landscape East Asia( Japan & South Korea) Japan and South Korea are sophisticated, high‐income markets with large urban populations and globally recognised attractions. Current trends include:
• Strong demand for K‐pop and anime‐driven experiences
• High‐quality IP integration( Nintendo, Sanrio, and others) South East Asia South East Asia comprises countries with similar income levels but highly uneven attraction supply, creating targeted pockets of opportunity.
• Vietnam: Strong GDP growth and rising tourism make it a high‐potential future market.
• Philippines & Indonesia: Large, young populations with rising incomes and limited existing supply.
• Thailand: With 35.6m international arrivals in 2024, it remains a major tourism‐anchored opportunity.
• Malaysia: A relatively mature market but with strong prospects for integrated resort‐based attractions.
India India’ s population of 1.4bn, rapidly expanding middle class, and extremely low per‐capita visitation indicate substantial latent demand. The market currently consists of a small number of international‐quality attractions in major cities, but conditions suggest it is only a matter of time before large‐scale investment accelerates. Oceania Australia and New Zealand have high incomes but low population density. While major destinations such as the Gold Coast exist, the dispersed population limits opportunities for large‐scale new developments. and North Africa are undergoing one of the most ambitious destination-building cycles globally, with state-backed investment reshaping the regional landscape. Across all regions, attractions are increasingly positioned not as standalone assets but as catalysts for economic diversification, tourism competitiveness and placemaking. This report provides a region-by-region analysis of performance, structural characteristics and opportunity profiles, highlighting where growth is accelerating, where markets are stabilising, and where the next wave of development is likely to emerge.
Country Why It Matters Opportunity Type
China |
Huge population, rising incomes, |
IP parks, sports entertainment, |
|
underpen-etrated Tier 2 / 3 |
second gates |
India |
Massive population, low visitation, |
Indoor attractions, branded IP, |
|
rising middle class |
future mega parks |
Vietnam |
Strong GDP + tourism growth |
Resort anchored attractions, |
|
|
water parks |
Philippines Low supply, high density, rising incomes
Indonesia
Indoor parks, mid scale theme parks
Fragmented market, huge population Consolidation, destination resorts
Thailand |
Tourism powerhouse |
Tourist anchored attractions, |
|
|
mixed use |
Singapore High spend, constant reinvention Premium IP, immersive experiences
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