As with Europe’ s island markets, performance is closely tied to tourism cycles. Development priorities include: 1. Resort-adjacent waterparks 2. Cruise-integrated attractions 3. Premium short-duration experiences These markets depend on tourism intensity rather than domestic scale. South America South America offers significant structural headroom but faces macroeconomic volatility. Brazil records 13.2 million visits across 19 major parks, yet only 62 visits per 1,000 residents- indicating substantial growth potential. New developments such as
Parque de Cacau and Parque Arvorar signal renewed activity. However, lower income levels, tariff pressures and political instability moderate development timelines. South America requires cautious phasing and consideration of purchasing power and pricing. Development priorities include: 1. Mid-scale parks aligned to local purchasing power 2. International IP partnerships 3. Urban family entertainment rollouts 4. Phased masterplanning? Long-term opportunity exists, but execution discipline is critical.
Country / |
Why It Matters |
Opportunity Type |
Region |
|
|
USA |
|
|
( secondary markets) |
Mature market with |
Indoor parks, waterpark resorts, |
|
regional gaps |
immersive retail concepts |
Mexico
Large domestic base + tourism corridors IP parks, luxury-integrated resorts
Guatemala Proven integrated model Mid-scale parks, FECs El Salvador Rapid tourism growth Eco-tourism + leisure hybrids
Costa Rica |
Strong tourism brand, |
Adventure parks, indoor attractions |
|
limited commercial supply |
|
Brazil |
Large population, |
Mid-scale parks, IP integration |
|
low per-capita visitation |
|
Dominican Republic Tourism powerhouse Resort-adjacent waterparks
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