Global Atlantic Financial Group - Leaders Insights Winter 2019 | Page 13

THERE WAS a day when financial service companies were small, community-based concerns. Banks were local, your broker could be your neighbor and your agent a close friend. Today, the industry has made a dramatic shift away from that focus on community to an emphasis on size and scope, with many companies providing its services to anyone anywhere in the country. Fortunately, independent financial service companies with a community focus still exist. Central Financial Group is one. Formed in the early 1950s as a two- person home and automotive insurance agency based in Algona, Iowa, Central Financial Group has definitely grown, but it has maintained its focus on serving Iowa. Today, the company is one of the most prominent independent financial service organizations in the state. With two main offices (one of which is still in Algona) and nine branch locations, Central Financial Group has grown by focusing on community, not moving away from it. How did Central Financial Group grow? The answer is relatively simple: the company treats its clients like real people and considers them family. The key to the company’s growth is found not in “making sales” but in building relationships based on trust. Central Financial Group builds that trust through open, honest communication, striving not only to earn business today but to give clients a reason to keep coming back long into the future. No matter where a client is in life — a young professional at the start of his or her career, or someone looking to wind down for their retirement — the multi- generational team of representatives at Central Financial Group can create a sound financial strategy that aligns with each client’s needs, while also providing a level of personal service that can’t be beat. Life insurance for both individuals and groups is a big driver of Central Financial Group’s business. The company strives to meet the current needs of each client “ONE OF THE LARGEST CONTRIBUTING FACTORS TO CENTRAL FINANCIAL GROUP’S SUCCESS HAS BEEN ITS ABILITY TO MAINTAIN AN INDEPENDENT STATUS WHILE STILL PROVIDING HIGH-QUALITY SERVICE BASED ON THE STRONG RELATIONSHIPS IT HAS WITH CARRIERS, INCLUDING GLOBAL ATLANTIC FINANCIAL GROUP. “ while also staying connected to life changes that might require changes in insurance. Central Financial Group also delivers a variety of flexible group life insurance solutions that benefit client- companies and their employees. One of the largest contributing factors to Central Financial Group’s success has been its ability to maintain an independent status while still providing high-quality service based on the strong relationships it has with carriers, including Global Atlantic Financial Group. As a member of the Global Atlantic Insurance Network (GAIN), Central Financial Group has access to a broad range of products designed to help customers address financial challenges with confidence. Based on the shared obsession with finding the right answer for each client, Central Financial Group and Global Atlantic have built a strong working relationship. Over the years, this partnership has delivered many benefits to Central Financial Group’s clients, which also benefits the company’s agents. With the strong service-culture fostered at both Central Financial and Global Atlantic, it feels like one big family. This bond is strengthened each year as Central Financial Group’s agents earn invitations to Global Atlantic’s Leaders Club trips, training events, and conferences. These trips have not only allowed agents to foster lifelong friendships (spouses are invited on 13 the trips as well) but also to develop their own leadership skills through the exclusive training opportunities and workshops held at Leaders Club. The key takeaway? Central Financial Group has built its success around community, relationships, and independence. This is what forms the backbone of Central Financial Group, and it’s what has allowed the company to grow, while still maintaining that focus on community which enables Central Financial Group to deliver such a high level of service to its clients and customers. For more information about Central Financial Group and to find out how they can help you, call 1-800-728-3829 or email at: hannah. [email protected], or you can visit them online at www. centralfinancialgroup.com. Central Financial Group is a member of the Global Atlantic Insurance Network SM . The Global Atlantic Insurance Network SM is a network of licensed insurance professionals authorized to offer products of Accordia Life and Annuity Company (Accordia Life), Des Moines, IA. Central Financial Group is an independent agency and is not an affiliate or subsidiary of Accordia LIfe.