Global Atlantic Financial Group - Leaders Insights Winter 2019 | Page 13
THERE WAS a day when financial
service
companies
were
small,
community-based concerns. Banks were
local, your broker could be your neighbor
and your agent a close friend. Today,
the industry has made a dramatic shift
away from that focus on community
to an emphasis on size and scope, with
many companies providing its services
to anyone anywhere in the country.
Fortunately,
independent
financial
service companies with a community
focus still exist. Central Financial Group
is one.
Formed in the early 1950s as a two-
person home and automotive insurance
agency based in Algona, Iowa, Central
Financial Group has definitely grown, but
it has maintained its focus on serving
Iowa. Today, the company is one of the
most prominent independent financial
service organizations in the state. With
two main offices (one of which is still in
Algona) and nine branch locations, Central
Financial Group has grown by focusing on
community, not moving away from it.
How did Central Financial Group
grow? The answer is relatively simple:
the company treats its clients like real
people and considers them family. The key
to the company’s growth is found not in
“making sales” but in building relationships
based on trust. Central Financial Group
builds that trust through open, honest
communication, striving not only to earn
business today but to give clients a reason
to keep coming back long into the future.
No matter where a client is in life — a
young professional at the start of his or
her career, or someone looking to wind
down for their retirement — the multi-
generational team of representatives at
Central Financial Group can create a sound
financial strategy that aligns with each
client’s needs, while also providing a level
of personal service that can’t be beat.
Life insurance for both individuals and
groups is a big driver of Central Financial
Group’s business. The company strives
to meet the current needs of each client
“ONE OF THE LARGEST CONTRIBUTING
FACTORS TO CENTRAL FINANCIAL GROUP’S
SUCCESS HAS BEEN ITS ABILITY TO
MAINTAIN AN INDEPENDENT STATUS WHILE
STILL PROVIDING HIGH-QUALITY SERVICE
BASED ON THE STRONG RELATIONSHIPS IT
HAS WITH CARRIERS, INCLUDING GLOBAL
ATLANTIC FINANCIAL GROUP. “
while also staying connected to life
changes that might require changes in
insurance. Central Financial Group also
delivers a variety of flexible group life
insurance solutions that benefit client-
companies and their employees.
One of the largest contributing
factors to Central Financial Group’s
success has been its ability to maintain
an independent status while still
providing high-quality service based
on the strong relationships it has with
carriers, including Global Atlantic
Financial Group. As a member of the
Global Atlantic Insurance Network
(GAIN), Central Financial Group has
access to a broad range of products
designed to help customers address
financial challenges with confidence.
Based on the shared obsession with
finding the right answer for each client,
Central Financial Group and Global
Atlantic have built a strong working
relationship. Over the years, this
partnership has delivered many benefits
to Central Financial Group’s clients, which
also benefits the company’s agents. With
the strong service-culture fostered at
both Central Financial and Global Atlantic,
it feels like one big family.
This bond is strengthened each year
as Central Financial Group’s agents
earn invitations to Global Atlantic’s
Leaders Club trips, training events,
and conferences. These trips have not
only allowed agents to foster lifelong
friendships (spouses are invited on
13
the trips as well) but also to develop
their own leadership skills through the
exclusive training opportunities and
workshops held at Leaders Club.
The
key
takeaway?
Central
Financial Group has built its success
around community, relationships, and
independence. This is what forms the
backbone of Central Financial Group,
and it’s what has allowed the company
to grow, while still maintaining that
focus on community which enables
Central Financial Group to deliver such
a high level of service to its clients and
customers.
For
more
information
about
Central Financial Group and to
find out how they can help you, call
1-800-728-3829 or email at: hannah.
[email protected],
or you can visit them online at www.
centralfinancialgroup.com.
Central Financial Group is a member of the Global Atlantic
Insurance Network SM . The Global Atlantic Insurance Network SM is
a network of licensed insurance professionals authorized to offer
products of Accordia Life and Annuity Company (Accordia Life), Des
Moines, IA. Central Financial Group is an independent agency and is
not an affiliate or subsidiary of Accordia LIfe.