Global Adops Newsletter - June June2017-AdOpsNewsletter_Final | Page 12

“Smart Launch: a way to reach right audience with right opportunity at right time.” -
Gautam Soni
“Smart Launches help us apply our minds in order to reach out to the most relevant
audience.” - Abhishek Ananthanarayanan
“Smart Launches has been an engaging experience. With the introduction of targeting
‘we’re able to apply our analytical skills to ensure maximum quality deliveries for the
clients. - Rahul Malhotra
“Love working on the smart launches as its more challenging, more driven by insights
and more impactful :)” - Naina Arora
“Loving the process of understanding different markets by playing with targeting
facets; who knew I’d spend half a day trying to understand the difference between
“Information Technology And Services” and “Information Services” (with no success)” -
Harika Vankadara
The migration of Smart Launches to Team Neo is now complete, with the team taking
control of the process across all geographies. Here’s Kiriti Rambhatla on how the
journey has been so far:
“Smart Launches is very challenging and has been helping us enhance on campaign
management skills” - Sonika
Smart Launches as a product is something the team has been waiting for, given its
analytical scope. I personally like the targeting aspect of Smart Launches with its room
for subjectivity. However, all of this had to be carefully put into a training process. I
would like to thank the Regional Champions (RC) for their amazing effort at putting
together a great training program under Justin Postlethwaite’s supervision, which was
extensive, elaborate, and detailed.
This has resulted in the team picking up the right fundamentals to become experts on
this product and its process. I personally feel this product has a steep learning curve. The
RC’s have been constantly monitoring progress to ensure that the team is up to scale.
The team had to device its strategy of how to approach the volumes, and I think they are
doing a great job of pacing their work and ensuring the quality levels are met keeping the
scale in mind.
Some thoughts from the team on their experience with Smart Launches:
“It has been great working on Smart Launches as they have given us a platform to
apply our targeting and decision making skills. Also provides an opportunity to deep
dive into digital marketing.” - Rahil Sanjay Shah
AdOps NYC- team outing to METS game at Citifield!
“Here we go, Ad Ops team outing time
Hitting you with some dope lyrics and rhymes
Hotdogs, peanuts and crackerjack
Burgers, fries, Mr. Met at bat
Rep your city, show us your pride
Let’s enjoy the sunshine for a while
Cheer for a double, a triple or a run
Either way, at Citi Field, you’re in for some fun!”