Global AdOps Newsletter - April [Vol. 53] 53 | Page 4

Here is the strategy we took to solve for both open roles today and on-going roles throughout 2017. Sales Hiring Accelerator Strategy LinkedIn on LinkedIn impacting the talent org! The LOL team continues to have a huge impact on the way new talent is being sourced at LinkedIn. So far in 2017, we have impacted about 96 hires with 20,000+ applications. LinkedIn media is becoming a critical role in helping our recruiters identify, source, and hire talent at LinkedIn. Here is a glowing testimonial the LOL TA team received about the effectiveness of media while hiring for key roles at LinkedIn: “When I started my role on January 2nd 2017, we had no pipeline or sales talent waiting in the wings for the net new roles that opened up mid- January. I was faced with an extremely challenging situation. Not having top sales talent in seat was costing our business. Sales bring in ~3-5x their salary in revenue.” Even one open job can be detrimental to our business and ultimately our company’s bottom line. In less than 2 weeks our recruiters received 242 qualified leads to our custom landing page resulting in a 25% conversion rate. Our once empty pipeline grew overnight to 62 warm candidates that our recruiters are now in conversation. • Align with your TA Team upfront. • Warm up your ideal target audience on LinkedIn with targeted recruitment ads. • Drive prospects to a landing page that sells your company’s talent brand. • Empower your TA Team to manage all your leads and build pipeline automatically! We can help! Regardless of what roles you are hiring for we can help solve your business challenges both today and long-term.” In other news: Our fearless leader, Manjyot celebrated her birthday this month in true foodie style: sipping oysters, enjoying seafood at Anchor and Hope. The LoL and CBA team had a great time celebrating MJ’s birthday. She will continue her celebrations in June by enjoying Hamilton. If you haven’t already, you still have time to wish her a belated Happy Birthday!