Global AdOps Newsletter - April [Vol. 53] 53 | Page 12

Misplaced Email Address Thought To Be Basis for Niche Marketing Campaign
San Francisco – Due to a “hot mic” issue after a call with an LMS AE, it was
revealed that the real intention of the latest marketing effort by Kansas City-
based cloud storage firm Fluff’s was to get ahold of someone their marketing
director met at a regional tech conference but doesn’t have the email address for
anymore.
After asking a number of questions on the call about LinkedIn’s reach
within the ITDM audience, the client ended the call, but due to a bug within
BlueJeans, was heard elaborating to his marketing assistant about the real
reason for the campaign. “I met someone at CloudWorld who was either a
senior network engineer or a lead network architect. I wanna say they worked
in telecommunications or something. Maybe it was just a company that started
with ‘T’. Add companies that start with ‘T’ to the target audience list.”
When reached for comment, the marketing director was unexpectedly honest,
confessing that after a failed post on Craigslist Missed Connections, he read a
sterling review of LinkedIn’s Sponsored InMail product and decided to give it a
shot. At press time, it was still unclear whether companies that start with a ‘T’
yielded the desired CPL.
Baby Alert!
Just a quick note to say Bex and I have
been so grateful for all your lovely
thoughts and best wishes - many, many
thanks! We’ve had a great few days and
while we’re a little short on sleep (as you’d
expect!) we’re loving every minute of it.
- Peter Hubert
May birthdays
Amanda Rizzo
Leor Milshtein
Kourtney Marchino
Chelsea Alt
Sezel Lalwani
Sphoorthy Reddy
Divya Richa
Sreejith Sethimadhavan
Divya Ajmani
Chelsea Raymond Pearse
5/7
5/12
5/13
5/26
5/2
5/5
5/14
5/31
5/8
5/31