Yasmin El-Deeb
What is MENA ?
The Middle East and North Africa ( aka MENA ) region covers clients that are located in over 15 countries .
Supported from the Dubai and Dublin offices , the majority of the business is coming from the GCC region ( Bahrain , Kuwait , Oman , Qatar , Saudi Arabia and United Arab Emirates ). In the last 3 years , the LinkedIn LMS MENA team grew from 2 employees in Dubai ( 1 AD and 1 AM ) and no dedicated support in Dublin to 11 employees in Dubai and 3 dedicated CMs in Dublin .
In 2016 the market grew by 53 % YoY .
Francesca Petracca
Ahmed Saber
What is the MENA audience ?
The majority of the bookings in the MENA region come from the GCC countries , predominantly United Arab Emirates and Saudi Arabia . The GCC altogether counts 7.1M members and 80 % of them is based within the UAE & KSA . However , only 2M of them are active on LinkedIn , hence our inventory struggle when it comes to narrow targeting facets such as job titles , city targeting , CXOs circle and of course ITDM .
Here you go some snackable insights : Top 3 industries : Construction , Oil & Energy and IT Top 3 functions : Operations , Sales , Engineering Top 3 senioritis : Entry , Senior IC , Manager If you ’ re targeting this region and facing delivery issues , come talk to us !