How
retailers
can find
success in
a digitally
driven
world
O
ver the past decade, technology has
reshaped the retail industry in profound
ways. Ninety-six percent of Americans
are now shopping online, according to a
recent study from CPC Strategy. Which
means today's business leaders face
increasing pressure to keep retail spaces
relevant and engaging for customers.
One solution to captivating today's
consumer is a simple one: Build
meaningful connections with local
communities, says Etienne Veber,
president of Field Trip Factory, a rm
that helps design, schedule and promote
interactive learning experiences within
retail environments.
Glamaour Era