Automotive
A
fter stealing the 2018 Geneva motor
show with the remarkable ‘Vision
Concept’, Lagonda has confirmed
plans for its first production model: a radical,
sector-defining zero-emission SUV.
Scheduled to be unveiled in 2021, the
Lagonda SUV will be the first luxury SUV
exclusively driven by zero emission powertrain
technologies and will uphold all the qualities
of the reinvented super-luxury marque. Not
only will it feature an evolution of the incredi-
bly bold design language first seen with the
show-stopping ‘Vision Concept’, the SUV will
be built around near-future technologies,
such as its advanced Battery Electric
drivetrain, making the Lagonda SUV the first
of its kind: an ultra-stylish, supremely luxuri-
ous, fully electric emission-free vehicle.
‘In reviving one of the most iconic names in
motoring we have created a unique opportu-
nity,’ said Aston Martin President and Chief
Executive Officer, Dr Andy Palmer. ‘One that
allows us to cast aside an inherited 20th
century approach and instead design cars
around 21st century demands and desires.
The Lagonda SUV is the first of its kind: a
spacious, high-performance 4x4 that success-
fully reconciles a love of technology, luxury
and style.’
‘The Lagonda SUV will retain the boldness of
the Vision Concept’ said Aston Martin EVP
and Chief Creative Officer, Marek Reichman.
‘Lagonda is a luxury brand, but it is also one
rooted in technology. It will be like no other
SUV to drive, so its looks have to reect that
new reality and to serve as pathfinder to a
future in which the most desirable and presti-
gious automobiles still have a place.’