So, what’s next for Sony?
Sony’s new global CEO Ken Yoshida, appointed last April,
took center stage at the Consumer Electronics Show this year
to forecast how technology, movies and music make intuitive
and emotional consumer experiences like no other. Through
hardware such as 4K and 8K TVs, consumers are enveloped
and connected. Examples of this include 360 Reality Audio,
which stands to revolutionize how music is experienced. Just ask
Pharrell (10-time Grammy winner) as he echoed the power of this
new tech and his excitement of being a part of Sony as a “Creative
Entertainment Company.”
Epic entertainment experiences require epic technology.
Venom, as an example, hit the top of the box office with a
whopping $855 million worldwide. Sony Pictures also led in
animation with Spider-Man: Into the Spider-Verse, featuring the
first afro-Latino Spiderman, Miles Morales. This tale of a new
Spider-Man also showed a strong start with $225 million taken at
the box office in just 18 days.
The trajectory forward for Sony will continue to be deep integration
of the hardware, software, connectivity and content. Under the
arch of this eco-system, consumers can expect to see next-level
developments that stimulate innovation such Sony’s Innovation
Fund, a $100 million fund set aside for entrepreneurs.
Shameik Moore, voice of Miles Morales in
SpiderMan Into the SpiderVerse at CES 201
Other efforts include educational products, such as KOOV, a
robotic building platform for the classroom that aims to teach
tomorrow’s workforce how to code and bring their own robots to
life. Be it robotic dogs, cats or alligators, Sony provides the global
platform to create, inspire and innovate. And Sony Electronics
does much of this work quietly and inclusively while giving back to
the community… all from the suburbs of San Diego.
Sony.com
KOOV Coding and Robotics
Kit for Young Innovators
58 GBSAN.COM | MARCH 2019